A soft plastic lure, often simply called a soft plastic or plastic bait, is a type of fishing lure made from flexible, soft plastic materials. These lures are designed to mimic the appearance, movement, and feel of natural prey, such as baitfish, worms, crawfish, or other aquatic creatures, to attract and entice fish. Soft plastic lures come in a wide variety of shapes, sizes, colors, and styles, each tailored to imitate specific types of prey and fishing situations. Some common types of soft plastic lures include worms, crawdads, grubs, swimbaits, and creature baits.

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