Norcal Traditions Sportfishing

Richmond, California
Book Now Meet Your Guide
Sevengill, soupfin, leopard shark

About Your Guide

Profile photo of Captain Experiences guide James Powers

James Powers

Independent Guide
Talkative
Laid-back
Instructional
Beginner Oriented
Adventurous
Quality
My goal is to put you on fish. Nobody on the boat wants fish more than I do. We apply everything we know and hope the fish cooperate. I want to share this passion with everyone. I believe everyone needs these adventures if just to get a break from normal society life. I really enjoy experiencing the excitement of someone else reeling in fish.

About Your Guide

Profile photo of Captain Experiences guide James Powers

James Powers

Independent Guide
My goal is to put you on fish. Nobody on the boat wants fish more than I do. We apply everything we know and hope the fish cooperate. I want to share this passion with everyone. I believe everyone needs these adventures if just to get a break from normal society life. I really enjoy experiencing the excitement of someone else reeling in fish.
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Rapid Fire Guide Q & A

What’s the biggest fish you’ve caught?
150 pound bluefin tuna
If you were cooking for all your friends what would you cook?
Fish tacos
What’s your drink of choice?
Cherry pepsi
How did you get started guiding?
I decided that life on land wasn’t enough adventure and life is too short to wonder.
What makes you different from other guides?
I have fished for a lot of different species from all over many states with many different professionals. I apply those techniques Ive learned into our fishery here. I also have a positive attitude and I am patient with beginners and open minded.

Rapid Fire Guide Q & A

What’s the biggest fish you’ve caught?
150 pound bluefin tuna
If you were cooking for all your friends what would you cook?
Fish tacos
What’s your drink of choice?
Cherry pepsi
How did you get started guiding?
I decided that life on land wasn’t enough adventure and life is too short to wonder.
What makes you different from other guides?
I have fished for a lot of different species from all over many states with many different professionals. I apply those techniques Ive learned into our fishery here. I also have a positive attitude and I am patient with beginners and open minded.
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Norcal Traditions Sportfishing Trips

Choose a trip to get started
Fishing in Destin
Fishing in Destin
Fishing in Destin

Deep Sea Fishing in Richmond

Bluefin Tuna

100% (1) Guided by James
24 ft 1 - 4 People From $2,000
Fishing in Destin
Fishing in Destin
Fishing in Destin

Inshore, Flats Fishing in Richmond

Bay Area Halibut

100% (1) Guided by James
24 ft 1 - 4 People From $700
Fishing in Destin
Fishing in Destin
Fishing in Destin

Inshore, Flats Fishing in Richmond

Full Day Trip – Shark

100% (1) Guided by James
24 ft 1 - 4 People From $500
Fishing in Destin
Fishing in Destin
Fishing in Destin

Deep Sea, Nearshore Fishing in Richmond

Rockfish/Lingcod Trips

100% (1) Guided by James
24 ft 1 - 4 People From $750
Fishing in Destin
Fishing in Destin
Fishing in Destin

Nearshore Fishing in Richmond

Sevengill, Soupfin, Leopard Shark

100% (1) Guided by James
25 ft 1 - 5 People From $1,250
Fishing in Destin
Fishing in Destin
Fishing in Destin

Deep Sea, Nearshore Fishing in Richmond

Rockfish/Crabbing

100% (1) Guided by James
24 ft 1 - 4 People From $1,000

Don't see what you're looking for?

Contact us to create a custom trip for you and your group.

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Potential Target Species

Color-coded seasonality below is based on .
View Full Species Seasonality Chart »
  • Get it while it's HOT!
  • This species is in play.
  • You might get lucky (as long as things are in-season).
  • Couldn't tell ya! (no data)

Techniques

Bottom Fishing
Cut Bait Fishing
Deep Dropping
Heavy Tackle Fishing
Jigging
Light Tackle Fishing
Trolling

Types of Fishing

Deep Sea
Flats
Inshore
Nearshore

Norcal Traditions Sportfishing Photo Gallery

Sevengill, soupfin, leopard shark
Sevengill, Soupfin, Leopard Shark
October 1st, 2025
Richmond, California
4-8 Hour Trip - Halibut
Bay Area Halibut
September 23rd, 2025
Richmond, California
4-8 Hour Trip - Halibut
Bay Area Halibut
September 23rd, 2025
Richmond, California
Bluefin tuna
Bluefin Tuna
October 1st, 2025
Richmond, California
Rockfish/Lingcod Trips (Copy)
Rockfish/Crabbing
November 17th, 2025
Richmond, California
Bluefin tuna
Bluefin Tuna
September 23rd, 2025
Richmond, California
Full Day Trip – Rockfish/Lingcod
Rockfish/Lingcod Trips
September 23rd, 2025
Richmond, California
Full Day Trip – Shark
Full Day Trip – Shark
September 23rd, 2025
Richmond, California
Full Day Trip – Rockfish/Lingcod
Rockfish/Lingcod Trips
September 23rd, 2025
Richmond, California
Full Day Trip – Rockfish/Lingcod
Rockfish/Crabbing
November 17th, 2025
Richmond, California
Sevengill, soupfin, leopard shark
Sevengill, Soupfin, Leopard Shark
October 1st, 2025
Richmond, California
4-8 Hour Trip - Halibut
Bay Area Halibut
September 23rd, 2025
Richmond, California
Bluefin tuna
Bluefin Tuna
October 1st, 2025
Richmond, California
Sevengill, soupfin, leopard shark
Sevengill, Soupfin, Leopard Shark
October 1st, 2025
Richmond, California
Full Day Trip – Rockfish/Lingcod
Rockfish/Lingcod Trips
October 1st, 2025
Richmond, California
Full Day Trip – Shark
Full Day Trip – Shark
September 23rd, 2025
Richmond, California
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